The festive period may be high season for drink driving, but this Christmas road safety campaigners have a new weapon to add to their anti-alcohol arsenal.
Thanks to little-known technology developer David Steele Enterprises, a novel add-on is available for the ubiquitous iPhone which enables drivers to carry around a portable breathalyser.
The compact device, dubbed iBreath, is intended to combat excessive holiday revelling by giving festive drinkers a quick and easy way of checking whether or not they are over the legal intoxication limit.
Launching the product, Don Bassler, chief executive of David Steele Enterprises, emphasised his desire to pragmatically address the reality that many people choose to drink moderately before driving.
"We are absolutely not advocating drinking and driving," he insisted to The LA Times. "But we know that people just don't observe that … It's a safety device that we hope people will use. And it may save lives."
The $79 (£53) field sobriety test is the latest in a string of alcohol-related iPhone gizmos to be brought to market.
Its release follows the launch of Last Call, a simple iPhone application which enables motorists to estimate their blood alcohol content level by keying in their weight along with the amount they have drunk.
Thanks to little-known technology developer David Steele Enterprises, a novel add-on is available for the ubiquitous iPhone which enables drivers to carry around a portable breathalyser.
The compact device, dubbed iBreath, is intended to combat excessive holiday revelling by giving festive drinkers a quick and easy way of checking whether or not they are over the legal intoxication limit.
Launching the product, Don Bassler, chief executive of David Steele Enterprises, emphasised his desire to pragmatically address the reality that many people choose to drink moderately before driving.
"We are absolutely not advocating drinking and driving," he insisted to The LA Times. "But we know that people just don't observe that … It's a safety device that we hope people will use. And it may save lives."
The $79 (£53) field sobriety test is the latest in a string of alcohol-related iPhone gizmos to be brought to market.
Its release follows the launch of Last Call, a simple iPhone application which enables motorists to estimate their blood alcohol content level by keying in their weight along with the amount they have drunk.
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